Photo Shoot

I had an amazing photo shoot with some models yesterday to get images for building an image campaign. There were 2 concepts these were:

• Disability is not a crime – this involved people in a police line up setting. There cards state their disability over the crime which they have committed with the aiming of emphasising societies attitudes against these sub groups. I was careful here to also include a balance of psychological and physical disabilities. The models were very good and were able to perfectly portray the suitable emotions via facial expressions and also with the way which they held their card/or societal label.

• I have also been playing with an adaption on this image having had one of the more outgoing boys play around with his crutches almost like it is an air guitar. This way it helps to add a bit of humour while attracting attention and emphasising that the person’s personality does not change whether they are disabled or not. To reflect this the intended tag line was going to be ‘Still the same person!’

• The second is a contrasting side by side shot. This involved taking photos of a model in the back brace and not in the brace in similar poses. The model and brace were styled in a way that the brace was not made as obvious. The intended tag line for this is going to be ‘Would you treat this person the same?’ Its objective is to get the public to stop and consider what their actions and reactions would be. To make them look at the person closely to notice the difference.

What do you guys think of these approaches? I was going to put the posters up as soon as their done but feedback now would be ace =)