“Good design begins with honesty, asks tough questions, comes from collaboration and trusting your intuition.”
Freeman Thomas
I think this is one of the hardest things you can do as a designer. To stare yourself in the face and dig down under that perfectly polished surface that you have to protect you. To analyse what you are doing is right? What do you believe? However it highlights that personal experience stands for a lot when it comes to design – something that i feel very strongly about. I believe you can’t design a product if you don’t live it and who you are designing for. If you don’t do this then you risk designing a product based on secondary research and preconceptions. There is only so much people will tell you in focus groups. This is where collaboration can also come in, we need to learn from others and their experiences as much as we need to share our own in the design process.
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