“Design is directed toward human beings. To design is to solve human problems by indentifying them and executing the best solution.”
Ivan Chermayeff
I think this reflects my design values very well. I think that design should always have a purpose, there are so many issues in the world which have either been caused by bad design or are yet to be resolved. Issues also don’t have to be physical there are also many social attitudes and preconceptions which can be addressed and resolved by good design. I believe a lot can be achieved via good design as it is such a clear and effective form of communication.
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