This months national geographic is based on saving energy within the home and is ideal for me and this project - what a stroke of luck !
One thing that is highlighted is many peoples reluctance in western countries to adopt a sustainable lifestyle as the feel that thier efforts will only be canceled out due to skyrocketing emmisions from developing countries such as China and India.
"As much as 80 percent of new energy demand in the next decade is projected to come from China, India and other developing nations. China is building the equivilant of two midsized coal-fired power plants a week, and by 2007 its CO2 output surpassed that of the U.S."
This only proves to encourage my enthusiasm for this project further. As you can see from the previous comment on this blog i feel it is important to understand who you are designing for and marketing to. I think how you sell this product is going to have a huge ifluence on whether it would be successful of not.
As countiries like China increasingly adopt western products and services they are still very proud of thier culture and i think it is important that you can understand this.
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