Its all about the Brand.

Blurb Books

As part of my hand in I have chosen to condense my years work into a small book using Blurb and their Book Smart software. As a class we are all using this format to communicate essential elements of our projects for the degree show whether it the processes that you have used the research which you have conducted or a bit of both I think it is a wonderful way to condense a years worth of work in a much more appealing format. I also think it’s a great keepsake for when you leave for the same reason.


Branding

To reflect the focus on psychological pressures and addressing social stigma’s in the products design I have chosen to name the final product Embrace.

This reflects the philosophy behind the product. The ‘Em’ stands for emotional to reflect the psychological consideration in the design of the product and its impact on a patient rehabilitation process.

However it also works as a whole, through encouraging the patient to embrace their situation. This reflects the attention to aspects such as the promotion of greater patient independence and better mental well being with minimum social stigma. The logo is also intended to reflect this.

We have also been incredibly busy this week promoting not only ourselves but also our products as well. This has manifested itself very positively for me and I have received a lot of positive feedback about my work so watch this space !!

I have also done a new video as a brief comparison between exiting designs and my new one so I hope to get that up sometime this week.