http://www.buzzle.com/editorials/1-13-2005-64166.asp

This is one of the most interesting websites i have found in a long time.

It gives general meaning to all colour choices and usage - which most people know when it comes to using their common sense however what is more fascinating about it is it then goes into details about what different colours mean in different cultures.

For example where we see green as very positive and ecologically minded in China if a man wears a green hat it means his wife is cheating on him and so can be associated with many negative issues. Whereas red which we see as a negative colour associating it with danger they associate with luck and prosperity. In many ways these developing courties are almost opposites to western coutries.

More interestingly blue is considered a very positive colour and is widely known as the safest colour choice for many. In countries such as China blue is known as immortatlity and all things future forward. As a result of this that is why my focus for my final product is about blue and water.

Also the caption of green by stealth should almost be changed to blue by stealth !

what technology?

advancments in RDIF could be a consideration however it was really interesting to see this article. I wanted to develope something which could be done in the near future, and this certainly makes it seem like it could be possible.

http://news.bbc.co.uk/1/hi/technology/7997961.stm

understand who you are selling to

http://www.businessweek.com/magazine/content/05_47/b3960003.htm

This article shows quite how hard it can be to understand the young chinese market. Sony's approach seems logical and well thought through, maybe this is a better approach to take and build a consumer profile? It also emphasises thier want for product that are designed for them and thier needs over something which has been done in the west and sent over. It also becomes obviouse that their have a very high view of design and see this as a method of developing your competitivness as a company.

360 degrees

Having met up with geoff yesterday i fear i have taken the wrong track. Where as before i had taken the route of simplicity is best i had forgotten about the high technology drive in many of these developing countries and so simplicity could be seen as too simple. As a result im doing a 360 on the principle of my sketches and instead looking at highly techniqual but still with a plug in and go mentality. From this i have looked at what technology trends are most popular in these countries for example China and mobile phones maybe the concxept could be some form of visual phone application ?