Saturday 25 April 2009

http://www.buzzle.com/editorials/1-13-2005-64166.asp

This is one of the most interesting websites i have found in a long time.

It gives general meaning to all colour choices and usage - which most people know when it comes to using their common sense however what is more fascinating about it is it then goes into details about what different colours mean in different cultures.

For example where we see green as very positive and ecologically minded in China if a man wears a green hat it means his wife is cheating on him and so can be associated with many negative issues. Whereas red which we see as a negative colour associating it with danger they associate with luck and prosperity. In many ways these developing courties are almost opposites to western coutries.

More interestingly blue is considered a very positive colour and is widely known as the safest colour choice for many. In countries such as China blue is known as immortatlity and all things future forward. As a result of this that is why my focus for my final product is about blue and water.

Also the caption of green by stealth should almost be changed to blue by stealth !

1 comment:

Steph said...

very good point! do you remember Loylld's TSBC adverts (I think it's Loylld's TSBC adverts). There is a few examples of this in their adverts. I love this topic. "Consistancy in design".