http://www.businessweek.com/magazine/content/05_47/b3960003.htm
This article shows quite how hard it can be to understand the young chinese market. Sony's approach seems logical and well thought through, maybe this is a better approach to take and build a consumer profile? It also emphasises thier want for product that are designed for them and thier needs over something which has been done in the west and sent over. It also becomes obviouse that their have a very high view of design and see this as a method of developing your competitivness as a company.
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